iPods for startup entrepreneurs

The boom in Apple Computer's portable audio devices is fueling a new way to get your message out, the podcast.

The success of the iPod and the iTunes software that drives it has created a whole new channel for audio content delivery known as "podcasting." A podcast is simply an audio file made available by a podcaster. Using software such as iPodder, listeners can subscribe to podcasts and have the audio files downloaded to their iPods, just as an RSS reader polls sites that publish RSS feeds.

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