Best of the Web on Startups and Small Business

These are some of the best articles on how successful entrepreneurs think, evaluate opportunities, and plan their startups. This page will be growing weekly, so you may wish to bookmark it as a "favorite".

Most of these articles come in pdf. If you do not have a free copy of Adobe Reader version 6, you can download it quickly and for free here.

-How Big Could Your Business Be?: Calculating the TAM How big is your market...really? Most entrepreneurs make the mistake of overestimating the size of their market. This article helps you to zero in on the most realistic market size estimate. Article in pdf.

-Guerilla Marketing Excellent article on both how to define your ideal customer and answer when he or she responds to your sales pitch with, "So what?" Article in pdf.

-Here's an article on how not to try to be an entrepreneur This guy should have just looked for a job. Smart people know when to call it a day and move onto to other things. Article.

- Coming Shortly: How to Calculate and Use Breakeven Analysis

- Coming Shortly: Test Marketing Your Idea Made Fast and Cheap

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